Focus: Lecture - News Values

It's a pity that I've missed the lecture due to some personal clish-clashes, but here it is!

What is "News Values"? What are the underlying factor that makes news, valuable? In this theory-oriented lecture, you'll be able to find it out.

In journalism studies, there are 4 categories to define News Values:

1. Impact
2. Audience Identification
3. Pragmatics
4. Source Influence

In short, News Values is "the degree of prominence a media outlet gives to a story, and the attention that is paid by an audience". So if a story is without any value, people will not care about it, and media outlets like newspaper will not use up a page to report it. Simple!

News are like a surprise present for readers every day because it gives us an impact on what happened during the day, and with their information we get to know everything around us.

But people are sometimes selfish, they wouldn't care about anything unless it is related to them. To make a news piece valuable, it has to locate its audience, to get them interested about what's happening in the world.

To make a story valuable, the ethics and practice on how to report it also makes it valuable or not. A journalist has to write in complete facticity, also not to mention about their ways of investigating the story, which could determine the outcome of it.

Public relations has a hateful relationship with journalism because of its influence to the neutrality of journalism. PR is done with controlling the facts and truth behind a client whereas journalism is practiced with true and factual reporting. For a journalist, it is very hard to get over the PR people to get the truth behind all the spinning stunts.

News Values are held differently across the globe, in which values are different between news services and cultures. However, there is a simple definitive value that we all use commonly:

Most newsworthy information will be put in the front

Important details are followed immediately

...finally, general information are put at the end

To put in perspective, it's like an up-side-down triangle, where the most eye-catching topics will be put forward, and leave in information by the end of a story, allowing audience to do their own follow up.

There are a few examples in the lecture which perfectly depicts how this works:

"If it bleeds, it leads!"

Simply meaning if something relates to death, injuries and crime, the story will instantly become "newsworthy"

"If it's local, it leads!"

For Brisbane, if a story is about local affairs like Footie, flooding, ongoing case of Daniel Morcombe and duck race fund-raising for cancer research, they all go straight onto the front page.

But how does an organisation/institution shape their own distinctive News Value? To be honest, this "sense of news value" is the first quality of editors because they determine how the news are reported and published, as told by Harold Evans, who worked as the editor of the Sunday Times from 1967 to 1981. And they have the job to filter anything unwanted and give out anything that is newsworthy.

Newsworthiness is an interesting topic that's mentioned in the lecture. It's included more than 12 kinds of News Values and each of those are associated with what kind of stories in nature they are. They include, but not limited to: negativity, closeness to home, recency, currency, continuity, uniqueness, and so on. Some news pieces can be in more than one news value, that means they are not mutually exclusive. The additivity, the complementarity, and the exclusion of a story also benefit itself into something newsworthy, and these are hypothesised by Galtung & Ruge. (hmm, researches are always done in a "partner" arrangement)

However, this is not universal, as other scholars have also hypothesised in another method in which news values are differently categorised. For example, Goldings & Elliot's News Values. But in general, they can be summarised as follows:

1. The power elite
2. Celebrity
3. Entertainment
4. Surprise
5. Bad news
6. Good news
7. Magnitude
8. Relevance
9. Follow-up
10. Newspaper agenda

So, what are the threats of News Values? In short, three main points:

• the bad, lazy and incompetent journalism;
• PR influence and the ensuing tabloidisation;
• and hyper-commercialisation.

These are the threats that makes news values not valuable anymore, in which people nowadays don't want to watch TV news, read newspapers and listen to radio because they think these journalist bastards are just reporting crap every day: they don't dig into the fundamental problems in the society, they don't inform us about concerns, they no longer provide an appropriate outlet to educate people on a certain issue.

But we can all change this by selectively choose our own trustworthy news outlets and be a sensible and well-informed reader. Even if the world has only one true, honest news company, we will follow them whether they may go.

D.