Saturday, 27 August 2011

Poke! Facial advertising; 'iPhone apps'; House from 'Up' (27th August 2011)

Law enforcement uses this technology to track down criminals and thugs. But looks like commercial companies have another idea on using this same technology as well. Of course, they're not using that to catch thieves in shops, but rather, they are trying to figure out the person who is looking on a camera-mounted screen and get an idea on how old the person is, and then push out information that they think the person would be interested. Facial recognition technology has become one of the newest tools in marketing, even though privacy concerns abound. Some people feared that once their faces are captured from the camera, they will be exposed to dangers like identity theft, information exploitation, and more. But somehow companies like Kraft and Adidas are very interested since they mostly just want to pinpoint a demographic based on age and gender to tailor their ads. Hopefully in the future, we won't see something similar to those in Sci-Fi movies where companies can make clones out of their faces!

Crikey made this sarcastic picture that resembles the interface from iPhone's App Store. Now that Steve Jobs has resigned developers can upload whatever they want to the highly regulated App Store! And looks like there are some entries that reflect how ironic the Australian government system is, and some of them even tell us how major news companies are hacking our phones. Have a look!

For some people, especially kids, they would love to own that symbolic house after watching the movie from Disney Pixar's Up. No wonder some bloke who specialised in custom-built dwellings from Salt Lake City has built one since he is so obsessed with the movie. Mind you, the listing price is USD$400,000. Seems quite affordable. The man behind the design is Blair Bangerter, a son of Norman H. Bangerter, who served as governor of Utah from 1985 to 1993. The younger Mr. Bangerter first saw Up two years ago. He himself as an animation fan, was so exciting that the film gave a special role to his other passion, houses, and thus became so busy with replicating the colourful Victorian in real life.

After some 'dealing-with' with Pixar, the company behind this marvelous movie, he was finally allowed to build the house and sell it while keeping the profits. One reason why the house was permitted to be built was because the director of Up has intervened on behalf of the project. Well, that will surely attract sightseers and travellers from around the world, not to mention Pixar fans and Up fans alike.



D.

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